Don’t Make These 3 Website Mistakes
Everyone told you to create a website for your West Georgia small business marketing, and you listened. You’ve spent some time and maybe even some money designing and launching your site, so why so little traffic? If you’re not seeing much action on your website, it could be due to common website mistakes. All websites aren’t created equal, and sites with issues won’t provide you with the results you’re looking for. Here are 3 big mistakes to avoid on your business site.
Lack of Brand Messaging
If you undertook website design all on your own, you might run into this problem. Being an expert in your particular business field or industry doesn’t necessarily mean you’re an expert at creating a website and writing content that will share a clear brand message with potential customers. That’s okay, though, this problem is easily solved.
The message or marketing copy on your website should make visitors feel as if they are having a face to face chat with you or someone representing your business. Review your site carefully and rewrite copy that doesn’t share this. Wording should be direct, clear, and focused on how your product or services will help a potential customer solve their problem or improve their life.
No Call to Action
Once your wording is clear and direct, make sure your visitors know exactly what you want them to do. This is your call to action and it’s an important part of small business marketing. You’ll want to include a clear, concise call to action for each section of your website. Example calls to action might be, “Contact us today for a free consultation,” and include contact information.
Hiding Most Important Information
Although you likely haven’t done this on purpose, many websites have the most important information hidden below the fold. The “fold” is the first section of your site that a visitor sees before they need to start scrolling.
The most important information should be placed above the fold. You’ll capture your visitor’s attention and ensure they get the relevant details that will most likely influence their behavior. You never want a visitor searching for the info they need. This will often result in them simply clicking away. Remember, attention spans are short and you need to share the most important details quickly and clearly.
Properly marketing your business starts with a great website that visitors can find easily. A Newnan Coweta marketing agency can help you get traffic flowing to your site with SEO services, digital ads, and Social Media Boosting.
Contact us today to learn more.
