What’s SEO and Why Do I Need It?
As a business owner in Newnan, GA, you know that advertising is important, but the world of advertising and marketing is a lot different today than it was even 15 or 20 years ago. So much of our economy and business are operating online, it’s no surprise that Coweta County advertising and marketing in West Georgia are changing in that online world as well. The rise of SEO content is part of that change.
To make the most of new advertising opportunities, it’s critical that you learn about the tools and services that can help you. SEO content is one tool you should know about. The great news is that this is a pretty simple digital marketing technique that can make a big impact for your business.
What Does SEO Mean Anyway?
SEO stands for Search Engine Optimization and it’s key to operating a healthy online presence for your company. If you already run a website, you want to make sure that your website is getting the attention that it deserves so that new customers can find you online.
Think of it in terms of running a brick and mortar business. You can have a nice building filled with valuable inventory and all of the equipment you need to run your business. But if you never post a sign on the property informing people of what’s inside, you’ll never get a customer. If you only post a sign right out front, you’ll get some foot traffic, but you’re missing out on potential customers in other parts of the area. You might post more signs further down the road and maybe across town. This is how you get attention.
Online, you get attention by creating a website and business content that is attractive to search engines. To ensure that people are only getting search results that are pointing them to high quality, legitimate websites, search engines, like Google, have rules.
Google has established Google Search Essentials as a universally accepted set of rules for online content. Google and other search engines want to make sure that only high quality, safe websites and businesses are featured in search results. This is good for those searching the web and for those running legitimate websites. SEO, or search engine optimization, means that you’re following the rules to get the best attention online.
But, even if you’re running a high quality, safe website, you might not be getting ranked very high in search results. Having your Coweta County business pop up in the top of search results can be difficult because there’s a lot of competition online. This is where SEO Content can help.
What’s SEO Content?
SEO Content is any business information you have online that’s been created to be attractive to search engines. There are lots of tips and tricks that can help make your business information more attractive to search engines and, in turn, get your business in front of more people searching for those types of products or services. This is referred to as increasing search traffic. Just like you’d increase physical traffic to a physical business location with billboards along a highway, SEO Content can increase search traffic to your business website.
High quality SEO Content is made up of three main things:
High Quality Writing: This is the first and most important detail. Any information on the internet about your business should be well written with a clear intention to educate, inform, or entertain.
Well Researched Topics: Your business content should feature researched topics that are relevant to what your potential customers are searching for.
Well Researched Keywords: Keywords are words that searchers type into a search engine to help them find services or products. It’s important that your business content features these keywords.
How Can NTH Media Help?
If you feel like you can’t add one more thing to your plate as a business owner, don’t stress. You can get the benefits of SEO Content without the extra work. NTH Media is now offering SEO Content services.
We can create high quality SEO articles featuring topics relevant to your Newnan, GA, business, paired with hyperlinks to your site and a strong call to action at the end of each piece. These articles are posted to the West Georgia Spotlight blog featured on Times-Herald.com. This gives you the added bonus of strong page authority and the huge online audience of Times-Herald.com.
If you’d like to learn more about SEO Content and how it can help your Coweta County business, our NTH Media team is here to chat.
