Why You Still Need Traditional Newnan Coweta Advertising
The advent of digital marketing has left many West Georgia business owners wondering if traditional advertising is still relevant and worth the investment. It’s an important question to consider when you’re planning how to use a marketing budget for your business.
New studies are reporting a positive outlook for many types of traditional advertising. Here are the top 3 reasons why traditional marketing should still be part of your business plan.
An Old But New Approach
When digital marketing options first became available, businesses jumped with gusto, so much so that many forms of traditional advertising declined according to 28th Edition of the CMO Review. But as with most trends, these things happen in cycles. What was once considered old-fashioned and out-of-date, is now being viewed in a different way.
Traditional advertising including newspaper and magazine print ads is making a comeback to a new generation of business owners and marketing professionals. They are even being viewed as the “new” option.
Different Is Good
It’s no secret that people are online a lot, and while they’re online, they are being exposed to exorbitant amounts of digital content and advertising, so much so that there can be a numbing effect at times.
When online spaces are saturated with too many ads, the digital clutter can start to have the opposite effect that marketers desire. Viewers simply tune out and those brand messages don’t get through. In order to cut through the noise, business owners should consider all of their options, and that includes traditional print ads.
Traditional print ads allow you to hone in on a very specific audience and get a clear, concise message out. These types of ads can be highly customized to that audience for the best possible impact.
Now that there is an increasing awareness of the effects of too much screen time for both children and adults, there is a better chance of individuals using a combination of both digital and print media for entertainment and information. This means that high quality print ads can find a customer base again.
Trust In West Georgia Print Advertising
A recent survey conducted by MarketingSherpa found that print, television, and direct mail are the top 3 most trusted forms of advertising. This is due to the increased rate of spam and AI-generated content online. Consumers want to be assured that the content they are interacting with is human created and authentic. Ads placed in print publications have an authority and reliability that consumers crave today.
Striking the Right Balance
NTH Media can help business owners strike the right balance of both print and digital marketing options. When blended together, your marketing budget will have a bigger impact on the audience you want to reach.
The Newnan Times-Herald and Newnan-Coweta Magazine offer high quality print advertising including free ad design.
If you’re interested in learning more about Newnan Coweta advertising options, please contact our team today.
