Connecting With Customers Through Content Marketing
Marketing to your clients doesn’t have to be restricted to simple print ads or social media posts. Content marketing opens up a whole new world of advertising options for Newnan, GA businesses who want to connect with their customers on a deeper level.
Understanding Content Marketing
Content marketing is an innovative way to share information with your customers and potential customers in a more authentic way. By distributing long and short form content that communicates relevant and valuable information, you can educate and update your audience while also building brand awareness.
Content marketing is different from regular advertising in that you aren’t using short snippets and image heavy ads to grab people’s attention, but rather you are sharing high quality written information in the form of advertorials or blog posts. Although not overtly advertising, sharing this information helps to place your brand as a trusted expert on topics relating to your industry while also providing space for a call to action.
Benefits of Content Marketing
One of the biggest benefits of content marketing is that it provides answers to questions and reassurance for potential clients who are moving toward conversion. The better you streamline the decision making process, the quicker you create a conversion.
It can also help to build trust and community with existing customers as well. If the content you are putting out is high quality and dependable, people will start to rely upon your brand for information.
Content marketing can also help create an online presence. The more high quality content originating from your site, the better results you’ll get from search engines. Search engine optimization is greatly influenced by the content you post. If there is an abundance of high quality content, search engines will give a website better ranking on search engine results. This creates better visibility for your site.
How to Get Started With Content Marketing
One of the simplest ways to get started is to create a blog on your own business website. This gives you a space to share content while at the same time improving your SEO. This makes your site more attractive to search engines.
If you’re a proficient writer yourself, you can create blog posts and publish easily at no extra expense to your business. However, if you aren’t confident in your writing abilities, you should highly consider hiring a professional writer through a Coweta marketing agency to assist you. Putting up low quality content will hurt your efforts in many ways.
Another option is to publish content on relevant platforms or in reputable publications. Local newspapers and magazines that offer content marketing services can help get your message out to a wider audience. Your content will be written by a professional and presented in an attractive layout.
If you’re ready to expand your advertising efforts with content marketing, NTH Media can help you get started. Contact us today.
